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Since the country over the hill into the sky ...
Šarochová, Kristýna ; Zemánek, Jiří (referee) ; Malý, Břetislav (advisor)
In my bachelor thesis I would like to explore a painting approach analogous to the processes in nature. How the landscape transforms through artists into artwork. I create a structural archetype, a matrix with which I continue to work. But the resulting image becomes a matrix under the matrix, which as the imprint of the physical approach represents the spiritual message, the existential essence. A similar fact to this approach is my relationship to the landscape.
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Brand archetypes of TOP 10 czech athletes
Pichlová, Kristýna ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Brand archetypes of TOP czech athletes Objectives: The aim of this work is to determine the brand archetypes of the TOP 10 czech athletes. Methods: The bachelor thesis uses a combination of quantitative research with elements of qualitative methods. Electronic questioning was chosen as the most appropriate way to obtain the necessary information from Generation Y. The questionnaire survey involves first demographic data and then projective techniques - the respondent assigns colours to each athlete's brand based on the emotions the athlete evokes. Subsequently, brand archetypes are assigned to each athlete's brand based on the psychology of color and the limbic model. Results: Determining athlete brand archetypes using projective techniques based on color psychology is feasible. However, it has been found that in order to determine brand archetypes, it is necessary that the research population knows the athlete in question. For the athletes that the research set did not know, it was not possible to determine the archetype - for Vít Přindiš and Jakub Vadlejch. For Jakub Vadlejch, however, it was possible to determine at least the dimensions in which the archetype of the athlete could be located. Ester Ledecká was assigned the archetype of the Innocent. To Barbora Špotáková the archetype of...
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Gender Analysis of the characters of the Homeric Hymn to Demeter
Stará, Petra ; Knotková - Čapková, Blanka (advisor) ; Jiroutová Kynčlová, Tereza (referee)
The subject of this master's thesis is gender and archetypal analysis of the characters in the Homeric Hymn to Demeter. The first part of the thesis consists of methodologies and theoretical concepts used in the subsequent analysis section of the thesis. Feminist theories are the core of this thesis. The main focus is placed on archetypal analysis and feminist spirituality. The second part of the thesis focuses on the analysis of the main characters of the story. Emphasis is placed primarily on the power dynamics, the relationships and ties between the characters, as well as on the analysis of the archetypes and the symbolism in the myth. Keywords: archetype, myth, Homeric Hymn to Demeter, goddesses, gender analysis
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Southern Womanhood: A Story Behind the Southern Belle
Petrušová, Gabriela ; Ulmanová, Hana (advisor) ; Veselá, Pavla (referee)
The present MA thesis focuses on the development of the archetype of the Southern Belle in the selected works of American fiction, namely John Pendleton Kennedy's Swallow Barn, William Faulkner's Sanctuary and Margaret Mitchell's Gone with the Wind. The main task is to explore how the archetype of the Southern Belle was constructed and (if) transgressed at different times in the American literary tradition from the period of antebellum South to the era of the Southern Renaissance. Since the archetype of the Southern Belle is connected with the white upper class society it will be also discussed in this respect. By comparing texts from different historical periods I want to compare the different nature of cultural and social conditions that contributed and informed the meaning and the function of the Southern Belle. Moreover, by selecting Southern woman writer and Southern male writers respectively I want to compare female and male perspective on the literary representation of the Southern Belle. The first chapter briefly addresses the development of the American South as a region with a distinct social structure and cultural values and attempts to position the figure of the Southern Belle within that socio-historical context. Chapters three, four and five introduce and analyze the archetype of the...
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From horror character to girl's idol. Vampire in contemporary literature for young adults
Koubová, Denisa ; Píšová, Ina (advisor) ; Brožová, Věra (referee)
This thesis deals with the evolution of vampire as a literary character in contemporary production for young adults. Its aim is not to describe all existing works but to cover only the most interesting representations of a vampire in various epochs. The thesis describes the most influential works building the literary stereotype of a vampire and proposes an evolution line. The crucial works in this genre are: Vampire, Carmilla, Dracula, Interview with a Vampire, The Vampire Diaries, True Blood, Twilight, House of Night, Vampire Academy and Vampire Boardingschool. Based on them we create a typology according to the appearance, character and narrative role of a vampire. The thesis begins with an anthropological introduction, especially with the origin of the vampires in Easteuropean folk tradition. Farther more we deal with most common genres used to enrich the vampire literature and theory of a literary character as a narrative category. The analysis covers the evolution of a vampire character from its naturalistic appearance to its very civilized pole in the contemporary young adults fiction. We close with the chapter describing the character of a vampire as a literary symbol.
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The initiation novel as a genre and its elements in selected novels by Hermann Hesse
Smrkovský, Michal ; Markvartová, Eva (advisor) ; Glosíková, Viera (referee)
The theoretical part of this master thesis is based on the literary genre of the initiation novel, as presented by Daniela Hodrová. In an effort to gain a deeper insight into the novel's typical figures and spatial motifs, the theoretical part also contains a summary of archetypes described by C. G. Jung. In the practical part, principles of the initiation genre are demonstrated on the novels Demian and Steppenwolf written by the German author Hermann Hesse. The aim of the thesis is to provide a proof that the two novels can be assigned to the initiation novel genre and also to make use of the means presented in the theoretical part for an analysis of the initiation of the protagonists. The initiation in Demian is presented as a precursor of the initiation described in Steppenwolf. Therefore, the result of this thesis is also an attempt to present the philosophical connection between the analysed novels. KEYWORDS Demian, Steppenwolf, Hermann Hesse, initiation novel, Daniela Hodrová, archetype
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Projective techniques and work with symbols as a tool for personality development
Bobek, Milan ; Niederlová, Markéta (advisor) ; Šípek, Jiří (referee)
The work focuses on qualitative research of possibilities and limits of the use of picture cards symbols (including Tarot) that would serve the clients in coaching and therapy as a projective technique leading to their deeper self-knowledge and personal development. Respondents told their life story based on picture cards. We show here under what conditions this projective technique brought them new information and inspiration for their self- development, in what forms the method can be applied and what methodical procedures are most effective. The simple clients' description of the selected images did not bring them much substantially new. It began to be more inspirational for them when a consultant added targeted questions, his reflections and hypothetical interpretations, or even explained standard meanings of symbols. Then this technique started to speak to clients more and brought them new impulses. Even more inspiring for them it became, once an element of chance was incorporated - when they pulled out some cards at random. The thesis finally formulates detailed recommended general methodology for projective technique application for personal growth and discusses possibilities and limits of the use of projective methods in coaching, therapy and personal development seminars.
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